CP+B is Appreciative if Lori Senecal

Lori Senecal is the type of person who constantly exceeds expectations. No matter the challenge she’s always ready to take some bruises and win the fight. In fact, her whole career she has been proven people wrong. Though the advertising industry is male dominated and prefers big personalities, Senecal excels as a powerful woman and self-proclaimed shy introvert. More details can be found on Crunchbase.

She has built a reputation in the industry as someone who doesn’t crack under extreme pressure. Many agencies have brought in Senecal for her expertise during critical transition periods. Most noticeable was the role she played in saving KBS when the company was in the middle of a nosedive. She is largely credited with leading KBS into the second phase of its existence.

She was really vindicated as an advertising leader once CP+B appointed her global CEO of the agency. In her two year tenure as global CEO, she undeniably helped the agency become something new. With Lori Senecal leading the way CP+B landed the American Airlines account. A huge victory for the still relatively young company. It beat the odds by snagging the account away from TM Advertising, which had worked with American Airlines for 25 years.

Despite so much success, this year she decided to announce her plans to step down as global CEO at the end of the year. Co-founder and chairman of CP+B Chuck Porter, is more than thankful for all the great things Senecal has contributed to the agency as a whole. Porter has said that he and her are developing the next-generation leadership team together. He wants to make sure the agency has a smooth transition after this year is finished and Senecal retires. He sees Senecal as more than just a business partner. He sees her as a friend as well. One who has helped him make his agency what it is today.

Check out the website lorisenecalglobalceo.com

Click here: https://medium.com/@lorisenecalsocial


How Could Kate Hudson’s Fabletics Actually Take on Amazon in the Fashion Niche?

Amazon has been comfortably at the top of the fashion niche for many years, and commanding 29% of that market means that they are usually not afraid when another company selling active-wear threatens their dominance. Things appear to be changing this year, as Kate Hudson’s Fabletics has taken a huge chunk of sales from Amazon, passing the $250 million mark in sales in only three short years. If Amazon is not concerned yet, they should be getting worried very shortly.


Hudson was asked how her athleisure brand has completely dominated the space that Amazon has been crushing all these years. Her response was that her company uses a unique combination of reverse-showrooming and memberships. To see this process in action, all you need to do is visit one of the Fabletics retail outlets in the mall. Women are actually encouraged to simply window shop, you will never see any of the Fabletics associates trying high-pressure sales tactics to close deals or meet quotas. Women simply come in the store, sign-up for a free membership, and even complete their Lifestyle Quiz to unlock even more member benefits.


Trying on the clothes in the stores at the mall is one of the keys to her success, says Hudson. Women try clothing on without pressure, the items are added to the online shopping cart, and when these women are relaxed at home and visit the Fabletics website, all those items are simply in their account for consideration. Now having tried on all those items already, it is so much easier to shop for similar styles or designs knowing they will fit perfectly. This process is in huge contrast to Amazon where you return the clothes over and over until you get something that fits correctly.


Kate Hudson’s Fabletics is taking the road less traveled, and her customers are returning over and over to buy high-quality workout apparel and more each month. As a member of the Fabletics, you are assigned a personal shopper who will look over your Lifestyle Quiz results and choose something new each month they thing you will adore. When you log into the website at the top of each month, you can agree to get that item your personal shopper has chosen, select another, or simply decline to buy anything. No pressure, huge selections, and high-quality active-wear are some of the reasons Kate Hudson’s Fabletics is poised to make rumblings in the fashion niche.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

How The ‘Queen of Unicorns” Reached Her Dreams

Business woman, Doe Deere, is the creative genius behind the colorful makeup line known as Lime Crime. She currently resides in Los Angeles, California and has an incredible success story to share.Doe was born in Russia but migrated to New York City at the age of 17 and lived there from 1998 to 2012. Living between Manhattan and Brooklyn, Doe took advantage of the energetic atmosphere of The Big Apple and pursued both music and fashion. However, as fate would have it, she would discover her truest passion; a love for bright colored makeup. And the rest is history.


Doe recalls her earliest business venture when she was just 13 years old. She managed to sell temporary tattoos to her classmates and friends. She stated that she was always imaginative and ambitious in that sense.


During her years in NYC, she was a member of a band where she was fortunate enough to meet her husband and future business partner for Lime Crime. Although her music dreams were short lived, Doe credits the experience in teaching her marketing skills and appreciation for an audience.


She eventually majored in fashion design at NYC’s FIT college.


Lime Crime was born out of necessity according to Doe. She was unable to find the bright and unusual colors at conventional drug stores that suited her taste. With the cosmetic industry being primarily driven by a demand for natural colors and hues, Doe took matters into her own hands. She began formulating her own lipsticks and eyeshadows with total freedom to make which every color she desired.


Doe also operated her own Ebay fashion store and modeled her own clothing. She needed the correct makeup to complete the look.

She modeled her makeup looks on social media as well and quickly discovered a massive following of people that loved it. Doe took advantage of this niche and Lime Crime became very profitable.


With a newly launched line of colorful hair dyes, Lime Crime is truly unstoppable.


Doe’s secrets to success are based on the idea of following ones heart. She states that it is important to find your uniqueness and to “go where you love“. Once this is achieved, only then can one reach their truest potential.


Doe has stated that her makeup line is a form of self-expression and freedom. She hopes that her customers can also feel free to express themselves without fear of criticism and judgement from others.


Read further at http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true.

Should You Start Using Wen?

If you’ve been looking for a hair care product line that will make your hair healthier and smoother without the use of harmful chemicals, WEN hair may be the solution you’re looking for. Wen was created by Chaz Dean, who has styled a number of celebrities. Many of these famous women have endorsed Wen on QVC and say that the products do wonders for protecting and nurturing the hair. Wen is also known for its cleansing conditioners, which both wash and soften the hair in one step.

Still not sure that Wen is right for you? Emily McClure from Bustle reviewed the Fig conditioner from Wen for a week, and these were her results.

Emily says that she felt a difference in the feel and look of her hair after using Fig conditioner for just one day. She noticed that throughout the week, her hair was oilier, which meant it was less frizzy. The extra oil in her hair caused her curls to fall when she styled her hair with a curling iron, but her tresses still looked healthy and shiny. Emily’s friends even complimented her on her hair before the experiment was over.

McClure says that Wen’s Fig conditioner is great for women who want their hair to look thicker. She also says the product is ideal for women who use heat on their hair often, since the ingredients will protect against dryness and breakage. To learn more, visit the Wen crunchbase organization page.

Follow Wen: https://twitter.com/wenbychazdean

Doe Deere and her successful Lime Crime Cosmetics

Doe Deere is considered the queen of unicorns as she is the founder of a successful beauty company known as Lime Crime. It’s hard to keep up with Doe who likes bold hair colors like purple and pink. Doe Deere did an exclusive interview with Guest of a Guest where she explained how she succeeded in the beauty industry. Self magazine named Doe to be among the top female entrepreneurs who are inspiring.


Doe originates from Russia but moved to New York City when she was seventeen years old. She currently resides in Los Angeles. As a child, Doe Deere was an ambitious and dreamt of becoming a musician, something she pursued when she moved to New York in 1998. Her music career assisted her to learn how to market and appreciate the people who turn up for events.


Doe met her husband when they were playing in the same band together. Mrs.Deere advises younger women who are ambitious like her to follow their hearts. Doe believes that everyone has a unique quality or skill that no one else has. Once those skills are tuned, they are likely to reach the highest potential and blossom. Doe calls her fans unicorns because they are different and should be proud of themselves. Most of the buyers are brave because the shades of lipstick produced are for women who love color.


Lime Crime was launched in 2008 when it was impossible to get unusual bright colors in the make up industry. At that time, the industry only had the natural look and Doe decided to capitalize on the bright colors.The mission of Lime Crime is to give the customers freedom to express themselves. A new liquid to matte lipstick was introduced to the market. The lipstick is transfer proof and does not crumble.


Kimberly Gordon is Mrs. Deere’s role model who is the creative brain of Wildfox. Lime Crime and Wildflower launched approximately at the same time. Kim also followed her passion which was vintage comfortable clothing. Doe considers Kim to be a good friend and a mentor.


Doe has a background in fashion and majored in fashion design from FIT which is situated in New York. According to Doe, fashion and makeup have to go hand in hand.

Why Does Jason Hope Believe In The Internet Of Things?

Smart technology is currently changing the way that we interface with the world around us. A long time ago it would have been hard to imagine keyless cars, much less an app that you can use from your phone in order to secure your entire house.

As smart technology continues to become the norm we expect more and more companies to start taking advantage of the technology. Leading the charge in smart tech is Jason Hope — an entrepreneur, philanthropist, and futurist who seems to have his eyes set on the Internet of Things.

The Internet of Things, often abbreviated as IoT, is the umbrella term under which we refer to the interfacing of smart technology on every day objects. It is Hope’s belief that one day consumers will have utilized smart technology so completely that their very life will be changed forever. Right now the Internet of Things is a fairly niche sub genre of the tech revolution but we don’t expect it to stay that way going into the future. Hope is an active writer on the internet where he discusses how the Internet of Things has the potential to completely change the world.

Of course, Jason Hope is much more than just someone who believes in the future of the Internet of Things. Hope is also an active philanthropist and his work is saving lives around the planet. Hope’s work with the SENS Foundation has already garnered major breakthroughs in the realm of heart and lung disease and Alzheimer’s disease.

End Citizens United’s Fortitude for Campaign Finance Reform

End Citizens United is determined in using their platform to bring change to the election process by transforming campaign finance. The political action committee (PAC) wants their grass roots efforts to make this change become a reality. Their actions have already made a massive impact.


After the organization formed in March 2015, politicians began to take notice. End Citizens United has been very vocal, along with their supporters, that campaign finance reform will require a balance of power in the political system. Politicians are now aware that going forward elections will have an undercurrent of campaign finance reform for the voters’ decision. End Citizen’s United has already become a major player in the political process, and they’re just getting started.


After receiving over $2 million with small donations from supporters of their mission, End Citizen’s United became a force aimed at seeing that transparency in the political process becomes the truth of the election process. They will put an end to the notion that “corporations are people” and corporate billionaires having no accountability for their political contributions.


End Citizens United believes when the U.S. Supreme Court rendered its decision in 2010, with Citizens United vs. F.E.C., they created an imbalance of power for transparency. Their position on that decision is that it opens the door for many special interest groups and corporations to write their own ticket into the political process. End Citizens United believes that their responsibility, on behalf of the U.S. voters, is to bring accountability to politicians and corporations.


The mission of the organization is simple; to combat large money contributions in politics and dismantle what they consider is a rigged system. It is End Citizens United ultimate goal to have the U.S. Supreme Court’s decision overturned.


The actions taken by the End Citizens United team is to assure the voters that they elect pro-reform candidates. Using an increasing number of petitioners, the PAC has made it a priority to raise the issue of money in politics and using those memberships to demonstrate their political power on this issue.


The organization has the potential to receive over 4 million additional petitioners by the end of 2017, after partnering with Ready PAC, formerly “Ready For Hillary” PAC. Ready PAC has entrusted End Citizens United with an email list that will increase their support. End Citizens United continues to reach out to voters and they’ve received enormous support for their mission.


End Citizens United’s fight for U.S. voters has been an incredible conquest in a challenging political season. Their ultimate victory will be determined by getting democratic support in key elections. The organization believes that meaningful change can happen with democratic leadership and so far they appear to be well on their way to winning.

Securus welcomes Rick Smith as new CEO, seeks to attain better future

Securus Technologies’ Board of Directors installed Rick Smith as its new CEO on June 23, 2008. The turnover of leadership was led by Richard Falcone who was then the company’s chairman and CEO.

In 2004, Securus was formed with the merger of T-Netix and Evercom. These leading firms in corrections market industry during that time gave the company prestige and a good reputation in the industry.

Five years later, the company bought the Syscon Justice Systems, which was a brand leader in the offender management systems.

Rick Smith is known to possess highly competitive industry background, set of excellent skills, breadth of international experience and track record as he leads Securus.  In his career for more than nine years, he has led as CEO of Eschelon Telecom, Inc. During that time, he was responsible for increasing the firm’s revenue from about $30 to $350 million and increased the EBITDA to about $80 million or a CAGR of 48%. This achieved Eschelon’s successful IPO in 2005.

Also, he has a high educational attainment. He has an associate degree and bachelor’s degree in electrical engineering from the Rochester Institute of Technology and the State University of New York at Buffalo, respectively. He has a master’s degree in mathematics from the State University of New York at Brockport. He also holds an MBA from the University of Rochester’s Simon School.

Securus Technologies has since then provided excellent services to its clients by focusing on innovative initiatives that are continuously being undertaken in all key areas. These new developments have resulted to making the company its leading status as a technology company in the industry. Under Rick Smith’s management, it is undoubtedly a great choice to continue the firm’s legacy to stay focused and drive the company to its full potential. This will help in achieving the company’s ultimate goal and that is to be an undisputed industry leader.

Know more: https://www.glassdoor.com/Reviews/SECURUS-Technologies-Reviews-E40390.htm

With its main office in Dallas, Texas, Securus Technologies has over 3,450 public safety, law enforcement and corrections agencies and over a million inmates across North America. The company takes pride in serving and providing emergency response, incident management, public information, investigation, biometric analysis, communication, information management, inmate self-service and monitoring products and services to make our world a safer place to live. Securus focuses on connecting what matters. Check this article at Bloomberg.com to know more about Rick Smith.

Chaz Dean Is Revolutionizing Hair Care

One has to understand that Chaz Dean would not attach his name to his products if he did not believe in them. After all, with his name attached to them, that puts a lot of weight on his shoulders. If anything goes wrong or there are any issues, he is the one that is going to take the fall for it. They will look directly at him, which is why it takes a certain amount of courage and guts to put someone’s name on something. For Chaz Dean, that has never been an issue with him. He proudly puts his name on his hair care products.

Now, he is not doing this so people look at him, give him all the praise, and bow down to him. That is clearly not the case. He is not in this for the attention. He is in this because he knows he can make a true difference in people’s lives with his GuthyRenker beauty and hair care products. That is why he does it. He does not do it for fun and games. While he has fun and is very innovative, he also knows people are spending money on these products and they expect a certain level of quality with that.

WEN Hair was recently tested by Emily McClure of Bustle.com, and she is a fashion and beauty expert for their website. If there is a quality product out there and she has heard buzz about it, she is going to try it out for herself and give the people the honest truth on what they can expect out of it. She did that over the course of seven days and also was kind enough to include photos for her readers as well. This way, they were able to get both the written review along with her photos.

Follow Wen hair care on Twitter.

Visit the official Chaz Dean online store: https://chazdean.com/store.aspx

Brad Reifler Focuses On Helping Middle-Class Americans To Access Broader Investment Opportunities

The host of a renowned television show “Money Monster,” Lee Gates, picks hot stocks. During a live broadcasting, Kyle Budwell, a disgruntled investor, storms on the show. While taking Gates hostage, he tells him that he followed his investment tips, but lost everything.

Lee pleads with Kyle. His longtime producer who is in the control room is communicating with him through an earpiece. Brad Reifler asserts that although Money Monster is a fictional movie, it talks much about Wall Street.

Wall Street zeroes in on accredited (wealthy) investors. This way, these individuals can invest in different opportunities, which are not accessible by non-accredited investors.

Brad Reifler, the chief executive officer and founder of Forefront Capital, has made it his duty to provide middle-class Americans with the investment opportunities provided to the 1 percent. Previously, he was aiding the wealthy to get wealthier.

According to Bloomberg, Brad Reifler argues that small investors face three major challenges, which are high management fees, access to investments and stock market risks. Brad posits that most firms on Wall Street charge high management fees irrespective of how the portfolio of their clients performs.

This way, brokers are making more money regardless of their client’s success, which is wrong. Crunchbase revealed that Brad Reifler goes ahead to say that for a long time, non-accredited investors have been provided with limited investment options. The government considers accredited investors more intelligent.

To this end, they are allowed to invest in private funds and hedge funds. The limited investment opportunities that are availed to non-accredited investors are correlated to the stock market. This means that they are highly volatile.

Brad Reifler asserts that he founded Forefront Capital with the objective of enabling small investors to save for their future. Through his visionary leadership, the company has been able to create several successful subsidiaries, including Forefront Partners and Forefront Advisory, LLC.

Previously, Brad founded Reifler Trading Corporation and Pali Capital. The former engaged in the independent futures market. When he started the corporation, he largely focused on discretionary accounts.

Later, he expanded to global derivative advisory, institutional research, execution services and information dissemination. He sold the company to the largest futures corporation in the globe, Refco Inc. Pali was a sell side broker focusing on the competitive equity market.

Learn more about Brad Reifler: http://www.prnewswire.com/news-releases/financial-expert-brad-reifler-explains-the-truth-surrounding-the-new-film-money-monster-300270830.html