Lori Senecal is the type of person who constantly exceeds expectations. No matter the challenge she’s always ready to take some bruises and win the fight. In fact, her whole career she has been proven people wrong. Though the advertising industry is male dominated and prefers big personalities, Senecal excels as a powerful woman and self-proclaimed shy introvert. More details can be found on Crunchbase.
She has built a reputation in the industry as someone who doesn’t crack under extreme pressure. Many agencies have brought in Senecal for her expertise during critical transition periods. Most noticeable was the role she played in saving KBS when the company was in the middle of a nosedive. She is largely credited with leading KBS into the second phase of its existence.
She was really vindicated as an advertising leader once CP+B appointed her global CEO of the agency. In her two year tenure as global CEO, she undeniably helped the agency become something new. With Lori Senecal leading the way CP+B landed the American Airlines account. A huge victory for the still relatively young company. It beat the odds by snagging the account away from TM Advertising, which had worked with American Airlines for 25 years.
Despite so much success, this year she decided to announce her plans to step down as global CEO at the end of the year. Co-founder and chairman of CP+B Chuck Porter, is more than thankful for all the great things Senecal has contributed to the agency as a whole. Porter has said that he and her are developing the next-generation leadership team together. He wants to make sure the agency has a smooth transition after this year is finished and Senecal retires. He sees Senecal as more than just a business partner. He sees her as a friend as well. One who has helped him make his agency what it is today.
Check out the website lorisenecalglobalceo.com
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