Doe Deere is considered the queen of unicorns as she is the founder of a successful beauty company known as Lime Crime. It’s hard to keep up with Doe who likes bold hair colors like purple and pink. Doe Deere did an exclusive interview with Guest of a Guest where she explained how she succeeded in the beauty industry. Self magazine named Doe to be among the top female entrepreneurs who are inspiring.
Doe originates from Russia but moved to New York City when she was seventeen years old. She currently resides in Los Angeles. As a child, Doe Deere was an ambitious and dreamt of becoming a musician, something she pursued when she moved to New York in 1998. Her music career assisted her to learn how to market and appreciate the people who turn up for events. At the age of thirteen, Doe had entrepreneurial skills and started a small business in Russia. She sold tattoos that were temporary and novelty at that particular time. Doe popularized the temporary tattoos and later sold them.
Doe met her husband when they were playing in the same band together. Mrs.Deere advises younger women who are ambitious like her to follow their hearts. Doe believes that everyone has a unique quality or skill that no one else has. Once those skills are tuned, they are likely to reach the highest potential and blossom. Doe calls her fans unicorns because they are different and should be proud of themselves. Most of the buyers are brave because the shades of lipstick produced are for women who love color.
Lime Crime was launched in 2008 when it was impossible to get unusual bright colors in the make up industry. At that time, the industry only had the natural look and Doe decided to capitalize on the bright colors.The mission of Lime Crime is to give the customers freedom to express themselves. A new liquid to matte lipstick was introduced to the market. The lipstick is transfer proof and does not crumble.
Kimberly Gordon is Mrs. Deere’s role model who is the creative brain of Wildfox. Lime Crime and Wildflower launched approximately at the same time. Kim also followed her passion which was vintage comfortable clothing. Doe considers Kim to be a good friend and a mentor.
Doe has a background in fashion and majored in fashion design from FIT which is situated in New York. According to Doe, fashion and makeup have to go hand in hand.