Business woman, Doe Deere, is the creative genius behind the colorful makeup line known as Lime Crime. She currently resides in Los Angeles, California and has an incredible success story to share.Doe was born in Russia but migrated to New York City at the age of 17 and lived there from 1998 to 2012. Living between Manhattan and Brooklyn, Doe took advantage of the energetic atmosphere of The Big Apple and pursued both music and fashion. However, as fate would have it, she would discover her truest passion; a love for bright colored makeup. And the rest is history.
Doe recalls her earliest business venture when she was just 13 years old. She managed to sell temporary tattoos to her classmates and friends. She stated that she was always imaginative and ambitious in that sense.
During her years in NYC, she was a member of a band where she was fortunate enough to meet her husband and future business partner for Lime Crime. Although her music dreams were short lived, Doe credits the experience in teaching her marketing skills and appreciation for an audience.
She eventually majored in fashion design at NYC’s FIT college.
Lime Crime was born out of necessity according to Doe. She was unable to find the bright and unusual colors at conventional drug stores that suited her taste. With the cosmetic industry being primarily driven by a demand for natural colors and hues, Doe took matters into her own hands. She began formulating her own lipsticks and eyeshadows with total freedom to make which every color she desired.
Doe also operated her own Ebay fashion store and modeled her own clothing. She needed the correct makeup to complete the look.
She modeled her makeup looks on social media as well and quickly discovered a massive following of people that loved it. Doe took advantage of this niche and Lime Crime became very profitable.
With a newly launched line of colorful hair dyes, Lime Crime is truly unstoppable.
Doe’s secrets to success are based on the idea of following ones heart. She states that it is important to find your uniqueness and to “go where you love“. Once this is achieved, only then can one reach their truest potential.
Doe has stated that her makeup line is a form of self-expression and freedom. She hopes that her customers can also feel free to express themselves without fear of criticism and judgement from others.