Over the course of his extensive career, current Bradesco president, Luiz Carlos Trabuco has been the recipient of numerous awards and accolades. Arguably his greatest accolade in recent years was being named the 2015 Brazil entrepreneur of the year in the finance category. He was granted the award following the move by Bradesco to purchase HSBC in the biggest financial deal of the year. The $5.2 billion purchase had an immediate positive impact for Bradesco, as it placed the bank back in contention for the number one spot among private institutions in Brazil.
Luiz Carlos Trabuco is currently aged 65. He was born in the city of Marilia in 1951. He was raised in the city before proceeding to study at the University of Sao Paulo. He later complimented his undergraduate education with a master’s degree in Socio-Psychology from the Foundation School of School of Sociology and Politics, also located in Sao Paulo. Luiz Carlos Trabuco got his start in the banking world in 1969 as a clerk at Bradesco’s Marilia Branch. He has since gone to spend his entire professional career at the bank – about 48 years.
For the majority of its seven-decade history, Bradesco was the largest private bank in the country. However, that all changed in 2008 when its biggest rival, Itau Unibanco was formed via a merger of two smaller banks and assumed the number one position. With Luiz Carlos Trabuco’s appointment as Bradesco president occurring in 2009, the onus fell to him to wrestle the leadership spot back from Itau Unibanco. However, he on countless times made it clear that while regaining the number one spot would bring great pride to Bradesco, his number one priority as president was to ensure that the needs of the clients and communities served by the bank were met. However, when the opportunity to gain some ground on Itau Unibanco presented itself, Luiz Carlos Trabuco acted with haste and shrewdness.
The $5.2 billion acquisition was personally spearheaded by Luiz Carlos Trabuco after receiving approval from the board. The acquisition increased the customer numbers at Bradesco to approximately 37 million, ahead of Itau Unibanco. Additionally, the bank’s new branch network, of more than 5500 branches, and total investments also grew to surpass those of Itau. Bradesco only stayed in the number two spot as Itau’s asset value and loan book were still greater than those of the bank. However, Bradesco is now closer than it has ever been to overtaking Itau, thanks to haste and competent decision making of Luiz Carlos Trabuco.
Even before becoming the president of Bradesco, Luiz Carlos Trabuco had on numerous occasions showed that he was capable of being a shrewd banking executive. For example, during his tenure as Bradesco Seguros president (2003 to 2009), he managed to double the insurance value. Additionally, the company’s command of the insurance industry also grew as its market share climbed to about a quarter of the entire industry. These exemplary performances ultimately got Luiz Carlos Trabuco named the insurance personality of the year on two separate occasions.
Luiz Carlos Trabuco has not let the numerous accolades that he has won during his career go to his head. In fact, he is as humble today as he was when he joined the bank aged only 18. He maintains a calm demeanor so as not to intimidate others and is often seen joking with people. He is an intent listener and often prefers to measure the words he utters. Additionally, you will likely never see him with any screaming external signs of wealth as he prefers his appearance toned down.